Recruitment / Career Services
Jobbie.io
Connect career-related search intent with relevant content and recruitment service pages.
SEO project portfolio · Gurjot Singh Sidhu
01 / THE OBJECTIVE
Challenge & focus
Connect career-related search intent with relevant content and recruitment service pages.
Project scope
02 / THE WORK
SEO execution
- Map career questions to search intent and landing pages.
- Expand long-tail career keywords and develop a connected content strategy.
- Optimize landing pages and strengthen internal linking.
03 / THE OUTCOME
Results, with context
The supplied portfolio records 5,539 users and 1,068,399 applications submitted on the platform.
Measurement notes
These are platform totals from the supplied portfolio, not a measured SEO uplift. A reporting period, baseline, and organic-channel attribution have not been supplied.
04 / EVALUATION FRAMEWORK
How progress should be measured
The following is a recommended reporting framework, not additional results claimed for this project. It separates search visibility from website engagement and business impact.
- Search visibility
- Compare Search Console clicks, impressions, and click-through rate for relevant pages and queries over clearly defined periods. Use market and device breakdowns where relevant, and account for seasonal changes.
- Visitor engagement
- Review organic landing-page visits and engagement in analytics. Keep branded and non-branded search distinct where the available reporting allows it.
- Business outcomes
- Track relevant enquiries, sign-ups, or other agreed actions with a consistent attribution method. Platform totals alone should not be presented as proof of SEO growth.