Local Business / Astrology
AstroGaneshji.com
Connect local astrology searches with relevant service and location pages.
SEO project portfolio · Gurjot Singh Sidhu
01 / THE OBJECTIVE
Challenge & focus
Connect local astrology searches with relevant service and location pages. Local searches combine what a person needs with where they are looking for it. The project focused on service-plus-location intent, service-page relevance, and local content rather than only broad astrology keywords. The structure connects a visitor’s search with an appropriate service and a relevant local page.
Project scope
02 / THE WORK
SEO execution
- Local keyword research: examine service-plus-location searches and connect those needs with relevant pages. The service-to-location-to-local-page flow captures the targeting logic without claiming coverage of undocumented cities.
- Service-page optimization: center the content on the service and the local intent behind the search. A useful page answers the visitor’s question rather than simply repeating a location keyword.
- Local content: strengthen the relationship between the service offering and the local page through relevant content. This is part of the reported local-SEO scope; individual page changes and their dates have not been supplied.
- FAQ optimization: address common service-related questions within the content. FAQs help clarify the page for visitors; they are not a promise of special search-result features or guaranteed rankings.
03 / THE OUTCOME
Results, with context
2X organic traffic, as reported by Gurjot Singh Sidhu for this project.
Measurement notes
The increase is owner-reported. The comparison period, baseline traffic, and analytics screenshots have not yet been supplied; this is not independently verified.
04 / EVALUATION FRAMEWORK
How progress should be measured
The following is a recommended reporting framework, not additional results claimed for this project. It separates search visibility from website engagement and business impact.
- Search visibility
- Compare Search Console clicks, impressions, and click-through rate for relevant pages and queries over clearly defined periods. Use market and device breakdowns where relevant, and account for seasonal changes.
- Visitor engagement
- Review organic landing-page visits and engagement in analytics. Keep branded and non-branded search distinct where the available reporting allows it.
- Business outcomes
- Track relevant enquiries, sign-ups, or other agreed actions with a consistent attribution method. Platform totals alone should not be presented as proof of SEO growth.